Who is going to own your clone? Who gets to control your digital double after you're dead? And what kind of deal can unions do for the departed?
In the second of two episodes dedicated to unpicking the SAG-AFTRA Deal, we move on from the rules and requirements for the creation and use of "employment-based replicas". These are replicas tied to specific motion pictures.
Our focus this time is on "independently created digital replicas": those that have been created by the performer themselves (or other companies and agencies) for use in any project - now, or in the future...
Who is going to own your clone? Who gets to control your digital double after you're dead? And what kind of deal can unions do for the departed?
In the second of two episodes dedicated to unpicking the SAG-AFTRA Deal, we move on from the rules and requirements for the creation and use of "employment-based replicas". These are replicas tied to specific motion pictures.
Our focus this time is on "independently created digital replicas": those that have been created by the performer themselves (or other companies and agencies) for use in any project - now, or in the future...